Who we are and who controls your information

The operator of vynovena.shop, trading as Vynovena, determines how the personal information described in this policy is collected and used.

In data-protection terminology, the operator of Vynovena is the controller of that personal information, except where another organisation independently determines how it uses your information.

Trading name

Vynovena

Website

vynovena.shop

Privacy contact

swinderla@vynovena.shop

Business address

53 Sheen Lane
London, SW14 8AB
United Kingdom

Scope of this policy

This policy applies when you:

• Visit or browse vynovena.shop.
• Create or use a customer account.
• Add products to your cart or begin checkout.
• Place, pay for or receive an order.
• Subscribe to marketing communications.
• Submit a product review or other content.
• Contact customer support.
• Make a return, refund or privacy request.

This policy does not control the independent privacy practices of third-party websites or services that you choose to visit.

Personal information we collect

Identity and contact information

• Your name.
• Email address.
• Telephone number.
• Billing and delivery addresses.
• Customer-account login information.

Order and transaction information

• Products purchased or returned.
• Order number and transaction date.
• Order value, currency and payment status.
• Shipping method and tracking information.
• Discounts, refunds and store-credit information.

Payment information

Payment-card information is normally submitted directly to secure payment providers. Vynovena generally receives limited transaction information, such as payment status, payment method and limited card details, rather than the complete card number.

Customer-service information

• Messages and correspondence with customer support.
• Return and refund requests.
• Photographs submitted to demonstrate a product issue.
• Complaints, feedback and survey responses.

Device and usage information

• Internet Protocol address.
• Browser, operating system and device type.
• Cookie identifiers and similar online identifiers.
• Pages, products and links viewed.
• Cart, checkout and purchase interactions.
• Referring website or advertising source.
• Approximate location derived from an IP address.

Marketing and preference information

• Marketing subscription status.
• Cookie and privacy preferences.
• Product interests and shopping preferences.
• Responses to promotions or advertising.

Where personal information comes from

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe or contact us.
• Automatically when you browse or interact with the website.
• From Shopify through the ecommerce platform that hosts and operates the store.
• From payment providers when they confirm, decline, refund or review a transaction.
• From delivery providers through tracking, delivery and return information.
• From analytics or advertising partners where those services are enabled and legally permitted.
• From social-media platforms when you interact with our advertising or social content.
• From fraud-prevention providers when they assess the security or legitimacy of an order.

How we use personal information

We may use personal information to:

• Provide and operate the Vynovena online store.
• Create and manage customer accounts.
• Process payments and confirm orders.
• Prepare, dispatch, track and deliver products.
• Process cancellations, returns, exchanges and refunds.
• Provide customer support.
• Send service and order-related communications.
• Verify payment, identity or delivery information.
• Detect and prevent fraud, abuse and security incidents.
• Maintain financial, tax and business records.
• Comply with legal and regulatory requirements.
• Measure and improve website performance.
• Understand product and customer-service trends.
• Personalise parts of the shopping experience.
• Send marketing where permitted.
• Measure advertising performance where permitted.
• Establish, exercise or defend legal claims.

Lawful bases for using personal information

Where UK data-protection law applies, we rely on one or more lawful bases according to the purpose for which information is used.

Swipe horizontally to view the complete table.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

Cookies and similar technologies

Vynovena and its service providers may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used for:

• Essential functions, including security, checkout, shopping-cart and login functions.
• Preferences, such as remembering language, location or privacy choices.
• Analytics, including understanding visits, navigation and website performance.
• Marketing, including measuring campaigns and displaying more relevant advertising.

Where consent is required, non-essential technologies will be used only after you provide the relevant permission.

You can manage available choices through the cookie banner or privacy controls displayed on the website. You may also change browser settings, although blocking essential cookies may affect website functionality.

Marketing communications

Where permitted, we may send information about products, new collections, promotions and store updates.

You can stop electronic marketing by:

• Selecting the unsubscribe link in a marketing email.
• Updating available account or communication preferences.
• Emailing swinderla@vynovena.shop .

Unsubscribing from marketing does not prevent essential communications about orders, payments, delivery, returns, account security or legal matters.

We may retain a limited suppression record so that your marketing opt-out continues to be respected.

When we share personal information

We may share personal information only where reasonably necessary for the purposes described in this policy.

Recipients may include:

• Shopify and ecommerce-platform providers.
• Payment processors and financial institutions.
• Warehouses, fulfilment partners and suppliers.
• Postal services, couriers and delivery providers.
• Customer-support and communication providers.
• Website hosting, security and fraud-prevention providers.
• Analytics, marketing and advertising providers.
• Professional advisers, auditors and insurers.
• Government authorities, regulators and courts.
• A buyer, investor or adviser involved in a genuine business sale, restructuring or transfer.

Service providers are expected to use personal information only for authorised purposes and to apply appropriate protection, subject to their roles and applicable law.

We may also disclose information where necessary to comply with law, protect legal rights, investigate fraud or respond to a valid legal request.

How Shopify processes information

Vynovena is hosted on Shopify. Shopify provides ecommerce infrastructure, checkout, store functionality, security and related services.

Information submitted through the store may therefore be processed by Shopify and its service providers in order to provide and improve those services, prevent fraud and maintain platform security.

In some circumstances, Shopify may process information for its own purposes under its own privacy terms.

You can review Shopify’s Consumer Privacy Policy for more information about Shopify’s processing.

Targeted advertising and data-sharing choices

We do not sell personal information for monetary payment.

Where advertising, analytics or Shopify enhanced services are enabled, certain online identifiers and shopping interactions may be shared with service providers for measurement, personalisation or targeted advertising.

Under some privacy laws, these activities may be described as a “sale”, “sharing” or use for “targeted advertising”, even where no money is exchanged.

Where available, you may use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link displayed in the website footer.

You may also submit an opt-out request by emailing: swinderla@vynovena.shop .

Where supported and legally required, a recognised browser-based opt-out preference may also be treated as a request to opt out.

International data transfers

Vynovena operates from the United Kingdom, but Shopify, payment providers, delivery partners and other service providers may process personal information in other countries.

The data-protection laws of those countries may differ from the laws of your country.

Where legally required, international transfers will be supported by an applicable protection mechanism, such as:

• A UK adequacy regulation.
• An approved international data-transfer agreement.
• An approved contractual addendum.
• Binding corporate rules.
• Another legally recognised safeguard or exception.

You may contact us for information about safeguards relevant to your personal information.

How long we retain information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, fraud-prevention and dispute-resolution needs.

Swipe horizontally to view the complete table.

When information is no longer required, it may be deleted, anonymised or securely isolated until deletion is possible.

Information security

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

These safeguards may include:

• Secure ecommerce and payment technology.
• Access controls and account authentication.
• Encryption during transmission where appropriate.
• Fraud and transaction monitoring.
• Restricted access to customer information.
• Service-provider security requirements.

No internet transmission or storage system can be guaranteed to be completely secure. Customers should protect their passwords and notify us if they suspect unauthorised account activity.

Your privacy rights

Depending on your location and the circumstances, you may have some or all of the following rights.

How to submit a request

Email swinderla@vynovena.shop with the subject line “Privacy Rights Request”.

Please include:

• Your full name.
• The email address associated with your order or account.
• Your order number where relevant.
• The right or request you wish to exercise.

We may request reasonable information to confirm your identity and protect personal information from unauthorised disclosure.

Requests will be handled within the timeframe required by applicable law. Some rights are subject to legal conditions and exceptions.

Automated processing and fraud prevention

Shopify, payment providers and fraud-prevention services may use automated tools to evaluate transaction, device, payment and order information.

These tools may identify unusual activity, request additional verification, decline a transaction or flag an order for review.

Vynovena does not ordinarily make decisions based solely on automated processing that produce legal or similarly significant effects, except where permitted by law and appropriate safeguards apply.

Contact customer support if you believe an order or transaction was incorrectly affected by an automated decision.

Children’s personal information

The Vynovena online store is not directed to children under the age of 13, and we do not knowingly collect personal information from children under that age.

Customers who are not legally able to enter into a purchase contract should use the store only with the involvement and permission of a parent or legal guardian.

Contact us if you believe a child has submitted personal information without appropriate permission.

Data-protection complaints

You may submit a complaint if you believe Vynovena has not handled your personal information properly or has not complied with applicable data-protection law.

Submit your complaint by emailing:

swinderla@vynovena.shop

Use the subject line “Data Protection Complaint” and describe:

• What happened.
• Which personal information is affected.
• When the issue occurred.
• What outcome you are seeking.

We will acknowledge receipt of a data-protection complaint within 30 days, investigate it appropriately and communicate the outcome without undue delay.

You also have the right to complain to the United Kingdom Information Commissioner’s Office.

Visit the Information Commissioner’s Office complaint service .

Changes to this Privacy Policy

We may update this Privacy Policy when our services, technology, providers, business practices or legal obligations change.

The current version will be published on this page with an updated revision date.

Where a change materially affects how personal information is used, we may provide an additional notice where appropriate or required.

Contact information

Questions, rights requests and complaints about this Privacy Policy may be sent to:

Email:
swinderla@vynovena.shop

Postal address:
Vynovena
53 Sheen Lane
London, SW14 8AB
United Kingdom

For an order-related privacy request, include your name, order number and the email address used during checkout.